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Bluefish Featured in Tech Target Article on Ecommerce Planning and Shopify for the Holiday Shopping Season

December 15th, 2015 , Jeffrey Hodnett Shopify, Retail, Strategy, Marketing


As the holiday shopping season was approaching, so were the reporters. Writer Nicole Lewis from Tech Target’s SearchIT channel reached for for insight into how we are working with our eCommerce clients to prepare for the holiday season.

You can read the whole article here: E-commerce channel partners prep merchants for holiday sales 

Ecommerce and Shopify

The article mainly focused on the hardware and technology challenges of getting ready for the holidays, and we talked mostly about the marketing and promotional challenges. But it was a great opportunity for us to talk about one of our favorite technology partners, Shopify.

“….Another company that discusses online retail strategies with customers during the mid-year timeframe is Bluefish Digital, a Web designer and developer based in Ipswich, Mass. However, for clients using Shopify, the small and medium-sized business-oriented e-commerce platform of Shopify Inc., conversations don’t hinge on the technical aspects of improving online retail sites.

Cloud-based, easy-to-use services like Shopify are lowering the barriers to entry and increasing the number of retailers turning to online shopping sites, especially small companies with no or low technical expertise and smaller startup budgets, said Jeremy France, partner at Bluefish Digital.”For our clients using Shopify, we generally don’t need to make any technical preparations to account for increased volume for the holiday shopping season,” France said. “That’s one of the reasons we like to put companies into Shopify; the scalability aspect is taken care of and you don’t need to worry about crashing the server like you did in the old days.”

We’ll be drafting another blog that goes into some of the deeper marketing topics we discussed with Nicole a little later in the month.