Advice, opinions and tutorials on all things digital marketing.

Jeffrey Hodnett

Recent Posts

Facebook Testing Ads to Allow Digital Marketers to Target Brick & Mortar Visitors

 Custom audiences use Location Services to target in-store visitors and allow proximity marketing

Facebook is testing an option for advertisers to target people who visited their real-world...

Read More

Baystate Wealth Management: Branding and Website Project Completed

Coaxing Out a New Brand for an Established Financial Services Firm We initially met the team at Baystate Wealth Management while working for the firm’s sister company and charitable arm, the...

Read More

BFD Produces First Video Webshow for

Video key content in real estate Website's lead gen program

Stephen Martin, a Successful businesm,  self-proclaimed “serial entrepreneur” and the founder of,came to us...

Read More

Timberland PRO Women's Launch "Hype" Video

June 30th, 2017 , Jeffrey Hodnett Content, Branding, Video

Brand Video for Client's New Product Launch Goes Live.Just want to share an older video project that we developed last year that has recently gone public.

Read More

Some Cyber Security Basics from a Network Security Expert

June 15th, 2017 , Jeffrey Hodnett Security, network, hacking

Whether its the Russians or the brand social media page that goes sideways, hacking hasn't been this hot since "War Games"

As digital marketing professionals, we spend most of the day online - at...

Read More

Social Media Marketing Volume Continues to Grow at Double Digit Pace Year over Year

Digital marketing impressions, clicks, CTR and spend all grew significantly in Q1 2017

Following a typical Q4 push for the holiday season, the Digital Marketing industry had a bang-up first three...

Read More

Instagram Rolls Out Saved Post Feature. Great for User, Even Better for Marketers

The Pinterest-like ability to curate and save content may reshape the way people use Instagram.

Read More

Is Your Firm’s Website a New Business Asset or a Liability? Take Our 2-Minute Test

Most professional services firms have websites that were not built to help generate leads or drive new business. They are mostly pretty predictable (because you “don’t want to offend anyone”) and...

Read More

Welcome to the New Bluefish Digital Website

September 01th, 2016 , Jeffrey Hodnett web design

Over the summer, we decided to take our own advice and overhaul our firm’s website. More than just a facelift, we rebuilt and re-imagined the new from the ground up and utilized...

Read More

Timberland PRO Launches "A Day in the Boot"

Our client, Timberland PRO recently launched a new social media branding campaign created by Bluefish, called “A Day in the Boot.”

The idea was not to make another product video about boots,...

Read More