Advice, opinions and tutorials on all things digital marketing.

When Bad Stock Happens to Good Projects: Top 5 Types of Images Ruining your Digital Marketing | Bluefish Digital Marketing

After getting a (good) photographer’s bill, I was thinking about the democratization of the digital marketing industry (and photography industry, in particular) and how the digital photography...

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Bluefish Featured in Tech Target Article on Ecommerce Planning and Shopify for the Holiday Shopping Season

December 15th, 2015 , Jeffrey Hodnett Shopify, Retail, Strategy, Marketing
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The Voodoo Science of PR in a Digital Marketing World | Bluefish Digital Marketing

November 11th, 2015 , Jeffrey Hodnett Digitial marketing, PR

As a PR professional and practitioner, I must admit. We are an odd bunch. We like to keep the magic behind the curtain and the alchemy of what we do is part of why we can charge what we do.

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The Expansion of Ecommerce Platforms and a Holistic Approach to Truly Integrated Digital Marketing | Bluefish Digital Marketing

Recently, our Creative Director, Jeremy France was interviewed by SearchIT for an article about the rapid expansion of ecommerce platforms. While the article focused a lot on the choices that we...

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Questions to Consider Before Choosing an Ecommerce Platform | Bluefish Digital Marketing

October 14th, 2015 , Jeffrey Hodnett Shopify, Ecommerce

Choosing the Right Ecommerce Platform

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Big Data Means Bigger Role for Digital Marketing | Bluefish Digital Marketing

As we at BFD have been preaching for years, the advent of big data and prevalence of analytics has given the Marketing function the ammo it needs to play in the sandbox previously reserved for the...

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Mobile Digital Marketing: Mobile Buying Habits of Millennials (Part I of II)

Only 35% of Millennials use their mobile phones to make purchases (FYI: Digital Marketing people that means that the couple on the right side of this picture of trendy millennials and half of the...
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Mobile Digital Marketing: What Prompts Millennials to Buy via Mobile (Part II)

(Part 1 “Mobile Buying Habits of Millennials” here)

A recent study conducted by Social Lens Research (@sociallens) comes up with some interesting findings about the mobile digital marketing and...

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Digital Marketing in 2015 and Beyond: The Importance of Multi-channel, Video, Ecommerce and other Integrated Digital Marketing Trends

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Putting a Pricetag on Friends. How does $175 a year sound? | Bluefish Digital Marketing

Just when you thought digital marketing via Facebook  was dead in the water, recently released research suggests that each “like” or “friend” that a brand gets on Facebook can generate some...

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