Advice, opinions and tutorials on all things digital marketing.

What the .sucks domain can mean to your digital marketing efforts

February 06th, 2015 , Jeffrey Hodnett Branding, brand, Strategy

On April 8th, 2015 the folks at ICANN (who oversees domain name registry among other things) revealed the list of approximately 1400 proposed new domain extensions that could potentially replace...

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Social Media Demographics: 2015 What Digital Marketing Experts Should Know.

As an integrated digital marketing agency, we’ve regularly taken on the task of defining where the social media market demographics are pointing us, and where they will be heading. Scroll through...

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What Does Your Website Say About Your Company? (Is Your Second Impression as Good as Your First?) | Bluefish Digital Marketing

Good news: You just got a big lead.  Bad News: The prospect is going to swing by the office tomorrow.

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And the Winner is – The Top 25 Least Secure Passwords

January 11th, 2014 , Jeffrey Hodnett Security, Ecommerce

Every January, we start to see a lot of year-end data showing up in press releases and a lot of “Top 20 of 2013″ type of lists begin to make the news.

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Facebook Simplifying its Advertising Offerings (Phew)

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Are you ready for Penguin 2.0?

Penguin 2.0 is here. What is Pengiun you ask. Penguin is the code name for an update that Google made to their algorithm in April of 2012. The intent of this update was to specifically address...

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Putting a Pricetag on Friends (Part II): Fake it till you make it? | Bluefish Digital Marketing

In an earlier blog we discussed the estimated value of certain elements and actions (Follows/Fans/Likes/Retweets)  of social media to the brands that seek them.

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When it comes to SEO, Content is King

April 03th, 2013 , Jeffrey Hodnett news, google, tutorials, seo

Recently responded to journalist who was looking to talk about the “the rise of importance of content.”

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From the Mouths of Babes: 7 Blogging Tips from a 7–year old.

When I published the article a month or so back about my home-made newspaper from the Blizzard of 1978, I realized that there were a few good lessons that I could take away from my early efforts...

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A 7-year Old’s View of the Blizzard of ’78: My First “Published” Article | Bluefish Digital Marketing

February 07th, 2013 , Jeffrey Hodnett news

The pending mega-storm Nemo made me thinks back to my “roots” as a writer. On February 7, 1978, I produced my first article to document the great Blizzard of ‘78. 

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