Advice, opinions and tutorials on all things digital marketing.

Baystate Wealth Management: Branding and Website Project Completed

Coaxing Out a New Brand for an Established Financial Services Firm We initially met the team at Baystate Wealth Management while working for the firm’s sister company and charitable arm, the...

Read More

BFD Produces First Video Webshow for MultifamilyProperties.com

Video key content in real estate Website's lead gen program

Stephen Martin, a Successful businesm,  self-proclaimed “serial entrepreneur” and the founder of MultifamilyProperties.com,came to us...

Read More

Timberland PRO Women's Launch "Hype" Video

June 30th, 2017 , Jeffrey Hodnett Content, Branding, Video

Brand Video for Client's New Product Launch Goes Live.Just want to share an older video project that we developed last year that has recently gone public.

Read More

Where are SMBs spending their Digital Marketing Budgets?

 A recent study of 7000 + Small to Medium Business (SMBs) published on Media Post indicated that 72% of them plan to spend money on Digital services in the next 12 months. This is good news for...

Read More

What the Buying Habits of Millennials Social Media Mean for Digital Marketing

For a while now, we have been comparing the various social platforms and contrasting their audiences and effectiveness as marketing tools. One thing that we haven’t covered yet is the buying...

Read More

Mobile Digital Marketing: Mobile Buying Habits of Millennials (Part I of II)

Only 35% of Millennials use their mobile phones to make purchases (FYI: Digital Marketing people that means that the couple on the right side of this picture of trendy millennials and half of the...
Read More

Mobile Digital Marketing: What Prompts Millennials to Buy via Mobile (Part II)

(Part 1 “Mobile Buying Habits of Millennials” here)

A recent study conducted by Social Lens Research (@sociallens) comes up with some interesting findings about the mobile digital marketing and...

Read More

Putting a Pricetag on Friends. How does $175 a year sound? | Bluefish Digital Marketing

Just when you thought digital marketing via Facebook  was dead in the water, recently released research suggests that each “like” or “friend” that a brand gets on Facebook can generate some...

Read More

What the .sucks domain can mean to your digital marketing efforts

February 06th, 2015 , Jeffrey Hodnett Branding, brand, Strategy

On April 8th, 2015 the folks at ICANN (who oversees domain name registry among other things) revealed the list of approximately 1400 proposed new domain extensions that could potentially replace...

Read More