Advice, opinions and tutorials on all things digital marketing.

Facebook Testing Ads to Allow Digital Marketers to Target Brick & Mortar Visitors

 Custom audiences use Location Services to target in-store visitors and allow proximity marketing

Facebook is testing an option for advertisers to target people who visited their real-world...

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What the Buying Habits of Millennials Social Media Mean for Digital Marketing

For a while now, we have been comparing the various social platforms and contrasting their audiences and effectiveness as marketing tools. One thing that we haven’t covered yet is the buying...

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Mobile Digital Marketing: Mobile Buying Habits of Millennials (Part I of II)

Only 35% of Millennials use their mobile phones to make purchases (FYI: Digital Marketing people that means that the couple on the right side of this picture of trendy millennials and half of the...
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Mobile Digital Marketing: What Prompts Millennials to Buy via Mobile (Part II)

(Part 1 “Mobile Buying Habits of Millennials” here)

A recent study conducted by Social Lens Research (@sociallens) comes up with some interesting findings about the mobile digital marketing and...

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