Advice, opinions and tutorials on all things digital marketing.

Digital Marketing's Effect on Cyber Monday 2016

It is no surprise that in today's growing digital marketplace, Cyber Monday sales were larger than any year before. With $3.45 billion in spending occurring online, every digital marketer invested...

Read More

Professional Services Firms Sacrifice Marketing at their Own Peril

The average firm spends only 25% of the recommended Marketing Budget vs Comparable Business in other industries.

 The U.S. Small Business Administration recommends spending 7 to 8 percent of your...

Read More

Is Your Firm’s Website a New Business Asset or a Liability? Take Our 2-Minute Test

Most professional services firms have websites that were not built to help generate leads or drive new business. They are mostly pretty predictable (because you “don’t want to offend anyone”) and...

Read More

Creating a digital marketing hub for a whole new type of digital content provider: Stellwagen Media

Our friends at Stellwagen Media are demonstrating the power of digital marketing to the “somewhat dated” world of outdoor programming. By delivering compelling digital video content, they’re...

Read More

Blue Collar Creativity: The hard work of delivering innovation. | Bluefish Digital Marketing

The toughest part about what we do as digital marketers is to constantly strike the fine line between creativity and simple hard work. We are equally pleased to have clients who refer to us as...

Read More

When Bad Stock Happens to Good Projects: Top 5 Types of Images Ruining your Digital Marketing | Bluefish Digital Marketing

After getting a (good) photographer’s bill, I was thinking about the democratization of the digital marketing industry (and photography industry, in particular) and how the digital photography...

Read More

The Expansion of Ecommerce Platforms and a Holistic Approach to Truly Integrated Digital Marketing | Bluefish Digital Marketing

Recently, our Creative Director, Jeremy France was interviewed by SearchIT for an article about the rapid expansion of ecommerce platforms. While the article focused a lot on the choices that we...

Read More

Social Media Demographics: 2015 What Digital Marketing Experts Should Know.

As an integrated digital marketing agency, we’ve regularly taken on the task of defining where the social media market demographics are pointing us, and where they will be heading. Scroll through...

Read More

Are you ready for Penguin 2.0?

Penguin 2.0 is here. What is Pengiun you ask. Penguin is the code name for an update that Google made to their algorithm in April of 2012. The intent of this update was to specifically address...

Read More

Putting a Pricetag on Friends (Part II): Fake it till you make it? | Bluefish Digital Marketing

In an earlier blog we discussed the estimated value of certain elements and actions (Follows/Fans/Likes/Retweets)  of social media to the brands that seek them.

Read More

RELATED POSTS