Advice, opinions and tutorials on all things digital marketing.

Will Facebook's Political Ad Authorization Policy Silence the Everyman?

Ever had a Facebook ad rejected, with basically no explanation? Its hard enough as a digital marketing professional, but for anyone who's new to the game it can very quickly become a maze of...

Read More

Facebook Founder Announces 2018 New Year's Resolutions: Breaking Down Zuckerberg’s Post about the Future of Facebook.

Last week, Mark Zuckerberg, CEO of Facebook posted a missive on his Facebook wall regarding changes to the way Facebook will operate moving forward. (See  here or below.) Undoubtedly, much of what...
Read More

Facebook Testing Ads to Allow Digital Marketers to Target Brick & Mortar Visitors

 Custom audiences use Location Services to target in-store visitors and allow proximity marketing

Facebook is testing an option for advertisers to target people who visited their real-world...

Read More

Twitter: All the Kids are Doing It (Or are They?) | Bluefish Digital Marketing

 Last week, we took a look at how Facebook continues to grow, particularly among older people. The next logical jump for a digital marketing genius is to assume that if you’re looking to target...

Read More

Your Mom’s on Facebook (But so is Everyone else): Demographics of an aging platform audience. | Bluefish Digital Marketing

 Late last winter, we published a blog on the demographics of various social platforms . At the time, Pinterest was taking off and it became one of our most well read pieces as many of our clients...

Read More

Putting a Pricetag on Friends. How does $175 a year sound? | Bluefish Digital Marketing

Just when you thought digital marketing via Facebook  was dead in the water, recently released research suggests that each “like” or “friend” that a brand gets on Facebook can generate some...

Read More

Facebook Simplifying its Advertising Offerings (Phew)

Read More

RELATED POSTS