Advice, opinions and tutorials on all things digital marketing.

Professional Services Firms Sacrifice Marketing at their Own Peril

The average firm spends only 25% of the recommended Marketing Budget vs Comparable Business in other industries.

 The U.S. Small Business Administration recommends spending 7 to 8 percent of your...

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Where are SMBs spending their Digital Marketing Budgets?

 A recent study of 7000 + Small to Medium Business (SMBs) published on Media Post indicated that 72% of them plan to spend money on Digital services in the next 12 months. This is good news for...

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Bluefish Featured in Tech Target Article on Ecommerce Planning and Shopify for the Holiday Shopping Season

December 15th, 2015 , Jeffrey Hodnett Shopify, Retail, Strategy, Marketing
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Mobile Digital Marketing: Mobile Buying Habits of Millennials (Part I of II)

Only 35% of Millennials use their mobile phones to make purchases (FYI: Digital Marketing people that means that the couple on the right side of this picture of trendy millennials and half of the...
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Mobile Digital Marketing: What Prompts Millennials to Buy via Mobile (Part II)

(Part 1 “Mobile Buying Habits of Millennials” here)

A recent study conducted by Social Lens Research (@sociallens) comes up with some interesting findings about the mobile digital marketing and...

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Digital Marketing in 2015 and Beyond: The Importance of Multi-channel, Video, Ecommerce and other Integrated Digital Marketing Trends

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Social Media Demographics: 2015 What Digital Marketing Experts Should Know.

As an integrated digital marketing agency, we’ve regularly taken on the task of defining where the social media market demographics are pointing us, and where they will be heading. Scroll through...

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What Does Your Website Say About Your Company? (Is Your Second Impression as Good as Your First?) | Bluefish Digital Marketing

Good news: You just got a big lead.  Bad News: The prospect is going to swing by the office tomorrow.

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