Advice, opinions and tutorials on all things digital marketing.

Professional Services Firms Sacrifice Marketing at their Own Peril

The average firm spends only 25% of the recommended Marketing Budget vs Comparable Business in other industries.

 The U.S. Small Business Administration recommends spending 7 to 8 percent of your...

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Is Your Firm’s Website a New Business Asset or a Liability? Take Our 2-Minute Test

Most professional services firms have websites that were not built to help generate leads or drive new business. They are mostly pretty predictable (because you “don’t want to offend anyone”) and...

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Are you ready for Penguin 2.0?

Penguin 2.0 is here. What is Pengiun you ask. Penguin is the code name for an update that Google made to their algorithm in April of 2012. The intent of this update was to specifically address...

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When it comes to SEO, Content is King

April 03th, 2013 , Jeffrey Hodnett news, google, tutorials, seo

Recently responded to journalist who was looking to talk about the “the rise of importance of content.”

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