Advice, opinions and tutorials on all things digital marketing.

Will Facebook's Political Ad Authorization Policy Silence the Everyman?

Ever had a Facebook ad rejected, with basically no explanation? Its hard enough as a digital marketing professional, but for anyone who's new to the game it can very quickly become a maze of...

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Facebook Founder Announces 2018 New Year's Resolutions: Breaking Down Zuckerberg’s Post about the Future of Facebook.

Last week, Mark Zuckerberg, CEO of Facebook posted a missive on his Facebook wall regarding changes to the way Facebook will operate moving forward. (See  here or below.) Undoubtedly, much of what...
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Instagram Rolls Out Saved Post Feature. Great for User, Even Better for Marketers

The Pinterest-like ability to curate and save content may reshape the way people use Instagram.

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Twitter: All the Kids are Doing It (Or are They?) | Bluefish Digital Marketing

 Last week, we took a look at how Facebook continues to grow, particularly among older people. The next logical jump for a digital marketing genius is to assume that if you’re looking to target...

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Your Mom’s on Facebook (But so is Everyone else): Demographics of an aging platform audience. | Bluefish Digital Marketing

 Late last winter, we published a blog on the demographics of various social platforms . At the time, Pinterest was taking off and it became one of our most well read pieces as many of our clients...

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What the Buying Habits of Millennials Social Media Mean for Digital Marketing

For a while now, we have been comparing the various social platforms and contrasting their audiences and effectiveness as marketing tools. One thing that we haven’t covered yet is the buying...

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The Painted Ladies of CES – The booth babe controversy meets social media

This January marks the first year in quite some time that I haven’t spent a week out in Las Vegas with my tech colleagues sweating our way through another at CES. While following the show closely...

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Big Data Means Bigger Role for Digital Marketing | Bluefish Digital Marketing

As we at BFD have been preaching for years, the advent of big data and prevalence of analytics has given the Marketing function the ammo it needs to play in the sandbox previously reserved for the...

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Digital Marketing in 2015 and Beyond: The Importance of Multi-channel, Video, Ecommerce and other Integrated Digital Marketing Trends

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Putting a Pricetag on Friends. How does $175 a year sound? | Bluefish Digital Marketing

Just when you thought digital marketing via Facebook  was dead in the water, recently released research suggests that each “like” or “friend” that a brand gets on Facebook can generate some...

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