Advice, opinions and tutorials on all things digital marketing.

Baystate Wealth Management: Branding and Website Project Completed

Coaxing Out a New Brand for an Established Financial Services Firm We initially met the team at Baystate Wealth Management while working for the firm’s sister company and charitable arm, the...

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Professional Services Firms Sacrifice Marketing at their Own Peril

The average firm spends only 25% of the recommended Marketing Budget vs Comparable Business in other industries.

 The U.S. Small Business Administration recommends spending 7 to 8 percent of your...

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Is Your Firm’s Website a New Business Asset or a Liability? Take Our 2-Minute Test

Most professional services firms have websites that were not built to help generate leads or drive new business. They are mostly pretty predictable (because you “don’t want to offend anyone”) and...

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